Offer Letter Format for Digital Marketing Executive
This digital marketing executive offer letter format lets an employer make a written offer to a selected digital marketing executive candidate, with terms on ads, SEO and social account ownership. HR issues it after the final interview and salary approval, before the joining date, and the candidate signs a copy to accept.
Subject: Offer of Employment – Digital Marketing Executive
Dear [Candidate Name],
With reference to your application and the subsequent discussions, we are pleased to offer you the position of Digital Marketing Executive in the Digital Marketing department of [Company Name] at [Work Location], reporting to [Reporting Manager]. We request you to join on or before [Date of Joining]. All ad accounts, social pages and analytics logins remain company property and must be shared with the company.
1. Key Responsibilities
Manage SEO, Google Ads and Meta Ads campaigns
Create and schedule social media content
Track analytics and prepare performance reports
Manage email marketing and landing pages
Optimise cost per lead and conversion rates
2. Compensation (CTC Breakup)
Your annual Cost to Company will be ₹[CTC], structured as below. Statutory deductions such as employee PF (12% of basic, subject to applicable wage ceiling rules), ESI if eligible, professional tax and income tax will be made as per law.
Component
Monthly (₹)
Annual (₹)
Basic Salary
[Basic Salary]
[Amount]
House Rent Allowance (HRA)
[HRA]
[Amount]
Special Allowance
[Amount]
[Amount]
Employer PF Contribution
[Amount]
[Amount]
Gratuity (as per law)
—
[Amount]
Total Cost to Company (CTC)
[Amount]
[CTC]
3. Probation and Notice Period
You will be on probation for 3 months from your date of joining. On satisfactory review, you will be confirmed in writing; the company may extend probation if needed. During probation, either party may end employment with [Notice Period] notice; after confirmation, the notice period will be 30 days or salary in lieu, as per company policy.
4. Confidentiality and Conduct
In your role as a Digital Marketing Executive, you will have access to customer lists, pricing, vendor terms, business plans and employee information. You shall keep all such information confidential during and after your employment, use it only for the company's business, return all documents and devices on separation, and shall not solicit the company's customers or employees for a competing business in a manner that misuses this information.
5. General Terms
Working hours, leave and holidays will be as per company policy and the applicable Shops & Establishments / factory rules.
The company follows a zero-tolerance policy on sexual harassment in line with the POSH Act 2013.
This offer is subject to satisfactory verification of your documents, references and declarations.
You may be transferred to any department, location or group company as per business needs.
6. Documents to Submit on Joining
Educational qualification certificates
Relieving letter and salary slips from previous employer (if any)
PAN card copy
Aadhaar (last 4 digits / masked copy)
Bank account details / cancelled cheque
UAN (if previously employed)
Google / Meta certification copies, if any
Please sign and return a copy of this letter by [Date] as your acceptance. If not accepted by then, this offer will lapse. We look forward to welcoming you to [Company Name].
Yours sincerely,
For [Company Name] [Authorised Signatory] [Designation]
Digital marketing executive-specific duties, so probation reviews have a clear benchmark
CTC breakup with Basic, HRA, allowances and employer PF, so the candidate can estimate in-hand pay
3-month probation and 30 days notice period, which set exit expectations
Confidentiality and Conduct clause worded for the role
POSH and general service terms referencing company policy
Joining documents checklist with masked Aadhaar and UAN
Acceptance deadline and signature block for both parties
When to use it
Hiring digital marketers for brands or agencies
D2C companies scaling performance marketing
Converting a verbal digital marketing executive offer into written terms before the candidate resigns elsewhere
How to customise this template
1Replace all square-bracket placeholders with candidate, company and salary details.
2Edit the duty list to match your actual digital marketing executive job description.
3Fill the CTC table from your approved salary structure and check that totals add up.
4Adjust probation and notice to match your HR policy.
5Print on company letterhead, sign and share a scanned copy or e-signed PDF.
HR tips
State that ad accounts, pages and passwords belong to the company.
Mention ad-spend approval limits.
Send the offer only after internal salary approval to avoid revisions after release.
This template is a starting point. Review it against applicable labour laws, the Labour Codes and state rules as notified, your standing orders and policies, and consult a legal adviser where needed.
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Frequently asked questions
Who owns social media pages managed by an employee?+
The company. Admin access must be shared with the company and handed over on exit.
What duties suit a digital marketing offer letter?+
SEO, paid ads, social media, email marketing, analytics and reporting.
Should a digital marketing executive offer letter be on letterhead?+
Yes. Issue it on company letterhead signed by an authorised signatory, so the digital marketing executive candidate and any future employer can rely on it.
Subject: Offer of Employment – Marketing Executive
Dear [Candidate Name],
With reference to your application and the subsequent discussions, we are pleased to offer you the position of Marketing Executive in the Marketing department of [Company Name] at [Work Location], reporting to [Reporting Manager]. We request you to join on or before [Date of Joining]. Any marketing spend you approve must stay within the delegation-of-authority limits.
1. Key Responsibilities
Plan and execute offline and online marketing campaigns
Coordinate events, exhibitions and promotional activities
Work with agencies and vendors on collateral and media
With reference to your application and the subsequent discussions, we are pleased to offer you the position of HR Executive in the Human Resources department of [Company Name] at [Work Location], reporting to [Reporting Manager]. We request you to join on or before [Date of Joining]. Salary, personal and disciplinary records you handle must be kept strictly confidential.
1. Key Responsibilities
Manage onboarding, joining formalities and employee records
Maintain attendance, leave and payroll inputs
Support PF, ESI and other statutory compliance
Coordinate recruitment activities and interview scheduling
Assist in employee engagement and policy communication
Subject: Offer of Employment – Recruitment Executive
Dear [Candidate Name],
With reference to your application and the subsequent discussions, we are pleased to offer you the position of Recruitment Executive in the Talent Acquisition department of [Company Name] at [Work Location], reporting to [Reporting Manager]. We request you to join on or before [Date of Joining]. Hiring incentives, if any, will be paid as per the written incentive scheme in force.
1. Key Responsibilities
Source candidates through job portals, social media and referrals
Screen resumes and conduct preliminary interviews
Schedule interviews and coordinate with hiring managers
Maintain recruitment trackers and candidate databases
With reference to your application and the subsequent discussions, we are pleased to offer you the position of Sales Executive in the Sales department of [Company Name] at [Work Location], reporting to [Reporting Manager]. We request you to join on or before [Date of Joining]. Your territory will be [Territory] and your targets will be shared through a separate KRA letter.
1. Key Responsibilities
Achieve monthly and quarterly sales targets in the assigned territory
Generate leads, meet customers and close orders
Maintain customer records and daily reports in the CRM
Subject: Offer of Employment – Business Development Executive
Dear [Candidate Name],
With reference to your application and the subsequent discussions, we are pleased to offer you the position of Business Development Executive in the Business Development department of [Company Name] at [Work Location], reporting to [Reporting Manager]. We request you to join on or before [Date of Joining]. You will focus on acquiring new accounts in the [Industry / Region] segment.
1. Key Responsibilities
Identify new business opportunities and prospective clients
Prepare proposals, presentations and quotations
Follow up leads through calls, email and meetings
Build long-term client relationships and hand over to delivery teams
Subject: Offer of Employment – Customer Support Executive
Dear [Candidate Name],
With reference to your application and the subsequent discussions, we are pleased to offer you the position of Customer Support Executive in the Customer Support department of [Company Name] at [Work Location], reporting to [Reporting Manager]. We request you to join on or before [Date of Joining]. You will work in rotational shifts, including night shifts, and transport will be provided as per policy and applicable state rules.
1. Key Responsibilities
Handle customer queries over calls, chat and email
Resolve issues within defined SLA and quality standards
Log interactions accurately in the CRM / ticketing system
Escalate complex cases to the appropriate team
Follow process guidelines and never record or share customer data
Subject: Offer of Employment – Operations Executive
Dear [Candidate Name],
With reference to your application and the subsequent discussions, we are pleased to offer you the position of Operations Executive in the Operations department of [Company Name] at [Work Location], reporting to [Reporting Manager]. We request you to join on or before [Date of Joining]. Your KRAs will be linked to turnaround time and quality metrics for your process.
1. Key Responsibilities
Execute daily operations as per standard operating procedures
Monitor turnaround time and service quality
Coordinate with vendors, logistics and internal teams
With reference to your application and the subsequent discussions, we are pleased to offer you the position of Purchase Executive in the Purchase / Procurement department of [Company Name] at [Work Location], reporting to [Reporting Manager]. We request you to join on or before [Date of Joining]. You must declare any relationship with vendors and must not accept gifts or favours from them.
1. Key Responsibilities
Raise purchase orders against approved requisitions
Identify vendors, obtain quotations and prepare comparatives
Negotiate prices and payment terms
Track deliveries and resolve quality or quantity issues
Maintain vendor records and support GST-compliant documentation