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Free letter template · Word

Internship Offer Letter for Marketing Intern

A marketing intern offer letter is issued to a student or recent graduate joining the marketing team for a social media, content, digital or brand internship. It explains the tasks, stipend and duration, and covers marketing-specific terms: brand guidelines, ownership of content and creatives, approval before posting and controlled access to company social accounts and ad tools.

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Preview of the letter

[Highlighted] = fill in
[Company Logo][Company Name]

INTERNSHIP OFFER LETTER

Ref. No.:
[Reference Number]
Date:
[Date]

To,
[Candidate Name]
[Course], [College Name]
[Candidate Address]

Subject: Internship Offer – Marketing Intern ([Focus Area])

Dear [Candidate Name],

We are happy to offer you a [Number]-week internship as Marketing Intern ([Social Media / Content / Digital / Brand]) at [Company Name], from [Start Date] to [End Date], at [Work Location / Remote]. You will report to [Reporting Manager], [Designation].

What You Will Work On

  • Planning and drafting social media posts, reels scripts and captions for [Platforms].
  • Writing blog articles, newsletters or website copy as per the content calendar.
  • Supporting campaign tracking and preparing weekly performance reports.
  • Competitor and market research for [Product / Brand].

Terms

  1. Stipend: ₹[Amount] per month, paid by the [Date] of the following month. Pre-approved travel for events will be reimbursed on actuals.
  2. Brand guidelines: All content must follow the company's brand, tone and design guidelines.
  3. Approvals: No content may be published on any company channel, or shared with media, influencers or partners, without approval from [Reporting Manager].
  4. Account access: You will be given limited access to [Tools] as needed. You shall not change passwords, add users, spend ad budgets or reply to customer complaints without authorisation.
  5. Ownership: All content, designs, videos, research and ideas created during the internship belong to [Company Name]. You may show published work in your portfolio with credit to the company, but not unpublished or confidential material.
  6. Confidentiality: Campaign plans, budgets, customer data and analytics are confidential.
  7. Personal social media: Do not post about unreleased campaigns or represent personal views as the company's.
  8. Certificate: You will receive an internship certificate on successful completion, and a recommendation letter at the manager's discretion.
  9. Notice: Either party may end the internship with [Number] days' notice.

This internship is a learning engagement and not employment. Please submit your college ID, bank details for stipend and Aadhaar (last 4 digits / masked copy), and sign this letter as acceptance by [Date].

We look forward to your creative ideas.

Regards,

For [Company Name]
[HR Name]
Accepted by
[Candidate Name]
Date: [Date]

What this template includes

  • Specific marketing tasks and deliverables
  • Stipend and any reimbursement for field activities
  • Brand guidelines and approval workflow
  • Content and creative ownership
  • Social media account and ad budget access rules
  • Certificate and letter of recommendation terms

When to use it

  • Hiring a social media or content marketing intern
  • Offering a digital marketing or SEO internship
  • Bringing in a BBA or mass communication student for a brand project
  • Campus ambassador or event marketing internships

How to customise this template

  1. 1List actual deliverables like posts per week or blog articles
  2. 2Set reimbursement terms for travel for events
  3. 3Name the approval owner for content
  4. 4Decide which tools the intern can access (Meta Business, Google Ads, CMS)
  5. 5Add portfolio usage permission rules

HR tips

  • Never give interns admin rights to brand accounts
  • Allow interns to show published work in their portfolio, with attribution rules
  • Train on disclosure norms for influencer and paid content
  • Give feedback on drafts quickly to keep learning on track

This letter is a starting point. An internship is not regular employment; review content ownership, confidentiality and stipend terms against applicable law and with a legal adviser where needed.

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Frequently asked questions

Can a marketing intern use the work in their portfolio?+

Usually yes for published work, with the company's permission. The letter should say unpublished or confidential campaigns cannot be shared.

Should interns post directly on company social media?+

It is safer to require approval before posting and to give interns limited roles rather than admin access.

Who owns creatives made by a marketing intern?+

The company, if the internship letter says content created during the internship belongs to it.

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