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Offer Letter Format for FMCG Company

An FMCG offer letter is issued by a consumer goods company to sales officers, territory sales managers, area sales managers and trade marketing staff. It sets out the headquarters and territory, fixed pay with sales incentives, TA/DA and vehicle allowances, and rules for dealing with distributors, schemes and stock.

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[Company Logo][Company Name]

OFFER LETTER

Ref. No.:: [Reference Number]
Date:: [Date]

To,
[Candidate Name]
[Candidate Address]

Subject: Offer of Employment as [Designation] – [Territory]

Dear [Candidate Name],

We are pleased to offer you the position of [Designation] in the Sales function of [Company Name]. Your headquarters will be [Work Location] and you will cover the [Territory] territory, reporting to [Reporting Manager]. Your date of joining will be [Date of Joining].

1. Compensation and Field Allowances

Component	Amount (₹)
Annual Fixed CTC	[CTC]
Target Incentive (monthly / quarterly)	[Amount]
Daily Allowance – Headquarters	[Amount] per working day
Daily Allowance – Ex-HQ / Outstation	[Amount] per day
Fuel / Two-wheeler Reimbursement	[Amount] per km
Mobile and Data Allowance	[Amount] per month

Incentives will be paid as per the sales incentive scheme, linked to secondary sales, outlet coverage, lines per call and collection targets. Allowances are payable on submission of expense claims through the company system.

2. Field Working Rules

You shall follow the approved beat plan, mark attendance and visits on the [SFA App] and submit daily reports.
You must own a two-wheeler with valid registration, insurance and driving licence for field coverage.
You shall not take any money, loan, gift or commission from distributors, retailers or stockists, nor have any financial interest in their business.
Trade schemes, discounts and claims must be passed on to the trade as approved and claimed only on genuine documents; any manipulation is serious misconduct.
You shall maintain company samples, POSM and stock at distributor points and report expiry, damage or market complaints promptly.

3. Conditions

This offer is subject to background verification and submission of your relieving documents. You may be transferred to any territory or headquarters as per business needs. Probation will be [Probation Period] months and notice period [Notice Period].

Please bring your certificates, PAN, Aadhaar (last 4 digits / masked copy), driving licence, UAN and bank details, and sign this letter in acceptance by [Date].

Yours sincerely,

For [Company Name]
[Authorised Signatory]
Human Resources

Accepted by
[Candidate Name]
Date: [Date]

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What this template includes

Headquarters and territory, as FMCG sales roles are field-based
Fixed pay plus monthly or quarterly incentive linked to secondary sales and coverage
Daily allowance, travel allowance and two-wheeler or fuel reimbursement
Beat plan adherence and sales force automation app reporting
Distributor dealings: no personal transactions, credit or gifts
Scheme and claim integrity, since fake claims are a key risk

When to use it

Hiring territory sales officers to cover general trade beats
Offering ASM or ABM roles managing a distributor network
Recruiting modern trade key account executives
Hiring merchandisers or trade marketing executives

How to customise this template

1Insert headquarters and towns covered
2Fill in DA rates for headquarters and ex-HQ travel
3Reference your incentive scheme and the SFA app used
4Specify two-wheeler requirement and fuel reimbursement per km
5Add trade marketing or modern trade specific duties as needed

HR tips

State clearly that the candidate must own a two-wheeler and valid licence if required
Prohibit taking money from distributors or retailers in any form
Audit scheme claims regularly and say so upfront
Reimburse expenses on time; delays hurt field morale

This template is a starting point. Review it against applicable labour laws, your state's Shops and Establishments rules, company travel and incentive policies, and with a legal adviser where needed.

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Frequently asked questions

What is headquarters in an FMCG offer letter?+

Headquarters is the base town from which the sales employee covers the territory. Allowances differ for travel within HQ and outside HQ.

Is a two-wheeler mandatory for FMCG sales jobs?+

Many general trade roles need one for beat coverage. Mention it as a requirement and state the fuel or vehicle allowance.

Can an FMCG sales officer deal personally with distributors?+

No. The offer should prohibit personal loans, investments or gifts involving distributors and retailers to avoid conflicts of interest.

All 55 industry editions →

[Company Logo][Company Name]
OFFER LETTER
Ref. No.:
[Reference Number]
Date:
[Date]
To,
[Candidate Name]
[Candidate Address]
Subject: Offer of Employment – [Designation], [Department]
Dear [Candidate Name],

With reference to your application and the interviews held, we are pleased to offer you the position of [Designation] in the [Department] department of [Company Name], based at [Work Location]. You will report to [Reporting Manager]. We request you to join on or before [Date of Joining].
1. Compensation
Your annual Cost to Company (CTC) will be ₹[CTC], as detailed below. Statutory deductions such as PF, ESI (if applicable), professional tax and income tax will be made as per law.
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[Company Logo][Company Name]
OFFER LETTER
Ref. No.:
[Reference Number]
Date:
[Date]
Candidate ID:
[Candidate ID]
To,
[Candidate Name]
[Candidate Address]
[Email Address]
Subject: Offer of Employment – [Designation] ([Grade])
Dear [Candidate Name],

Congratulations! Following our discussions, [Company Name] is pleased to offer you the position of [Designation] at grade [Grade] in our [Department] practice. Your base location will be [Work Location] and you will report to [Reporting Manager]. Your expected date of joining is [Date of Joining].
Compensation
Component Annual (₹)
Fixed Pay (Basic, HRA, allowances) [Amount]
Employer PF Contribution [Amount]
Gratuity [Amount]
Target Variable Pay [Amount]
Total CTC [CTC]
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[Company Logo][Company Name]
LETTER OF OFFER
Ref. No.:
[Reference Number]
Date:
[Date]
To,
[Candidate Name]
[Candidate Address]
Subject: Offer for the Role of [Designation] – [Team Name]
Dear [Candidate Name],

It was great speaking with you. We are happy to offer you the role of [Designation] in the [Team Name] team at [Company Name]. You will primarily work on [Product / Client Project] using [Tech Stack], reporting to [Reporting Manager]. Your work arrangement will be [Onsite / Hybrid / Remote] with base location [Work Location], and your proposed date of joining is [Date of Joining].
1. Compensation and Benefits
- Annual CTC: ₹[CTC], including fixed pay, employer PF contribution and gratuity.
- Performance bonus: up to ₹[Amount] per year, based on the bonus plan.
- ESOP: a proposed grant of [Number] options, subject to the company's ESOP plan, board approval and the vesting schedule in your grant letter.
- Equipment: a company laptop with licensed tools / a monthly device allowance of ₹[Amount].
- Health insurance for you and dependants as per policy.
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Component	Annual (₹)
Fixed Pay (Basic, HRA, allowances)	[Amount]
Employer PF Contribution	[Amount]
Gratuity	[Amount]
Target Variable Pay	[Amount]
Total CTC	[CTC]

[Company Logo][Company Name]

OFFER OF EMPLOYMENT

Ref. No.:: [Reference Number]
Date:: [Date]
Plant:: [Plant Name]

To,
[Candidate Name]
S/o / D/o [Parent Name]
[Candidate Address]

Subject: Offer of Employment as [Designation] – [Department], [Plant Name]

Dear [Candidate Name],

We are pleased to offer you employment as [Designation] in the [Department] department of our plant at [Work Location]. You will report to [Reporting Manager]. Please report to the plant HR office at 9:00 a.m. on [Date of Joining].

1. Wages and Statutory Benefits

Component	Monthly (₹)
Basic Salary	[Basic Salary]
Dearness Allowance (DA)	[Amount]
HRA	[HRA]
Conveyance / Shift Allowance	[Amount]
Gross Monthly Wages	[Amount]
Employer PF (12% of basic + DA, as per rules)	[Amount]
Employer ESI (if eligible)	[Amount]

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Offer Letter Format for Manufacturing Company

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[Company Logo][Company Name]

OFFER LETTER

Ref. No.:: [Reference Number]
Date:: [Date]
Process:: [Process Name]

To,
[Candidate Name]
[Candidate Address]
Mobile: [Mobile Number]

Subject: Offer of Employment – [Designation], [Process Name]

Dear [Candidate Name],

We are pleased to offer you the position of [Designation] for the [Process Name] ([Voice / Non-Voice]) process at our [Work Location] centre, reporting to [Reporting Manager]. Your date of joining will be [Date of Joining].

1. Salary Structure

Component	Monthly (₹)
Basic Salary	[Basic Salary]
HRA	[HRA]
Other Allowances	[Amount]
Night Shift Allowance (eligible shifts)	[Amount]
Attendance Incentive (on meeting criteria)	[Amount]
Employer PF / ESI	[Amount]
Monthly CTC	[Amount]

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[Company Logo][Company Name]
OFFER LETTER
Ref. No.:
[Reference Number]
Date:
[Date]
Store Code:
[Store Code]
To,
[Candidate Name]
[Candidate Address]
Subject: Offer of Employment as [Designation] – [Store Name]
Dear [Candidate Name],

We are pleased to offer you the position of [Designation] at our [Store Name] store, [Work Location], reporting to the Store Manager, [Reporting Manager]. Please report at the store at [Time] on [Date of Joining].
1. Pay and Incentives
- Monthly gross salary: ₹[Amount] (Basic ₹[Basic Salary], HRA ₹[HRA], other allowances ₹[Amount]).
- Annual CTC: ₹[CTC], including employer PF and ESI as applicable.
- Sales incentive: as per the store incentive scheme, linked to achievement of store and individual targets.
- Staff discount: [Percentage]% on store purchases as per the staff purchase policy.
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[Company Logo][Company Name]
OFFER LETTER
Ref. No.:
[Reference Number]
Date:
[Date]
Project:
[Project Name]
To,
[Candidate Name]
[Candidate Address]
Subject: Offer of Employment as [Designation] – [Project Name]
Dear [Candidate Name],

We are pleased to offer you the position of [Designation] with [Company Name]. You will initially be posted at our [Project Name] site at [Work Location], reporting to the Project Manager, [Reporting Manager]. Please report at the site office on [Date of Joining].
1. Compensation
Component Monthly (₹)
Basic Salary [Basic Salary]
HRA [HRA]
Site Allowance [Amount]
Outstation / Remote Area Allowance [Amount]
Employer PF [Amount]
Monthly CTC [Amount]
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Offer Letter Format for Construction Company
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[Company Logo][Company Name]
OFFER LETTER
Ref. No.:
[Reference Number]
Date:
[Date]
Hub / DC:
[Hub Name]
To,
[Candidate Name]
[Candidate Address]
Subject: Offer of Employment as [Designation] – [Hub Name]
Dear [Candidate Name],

We are pleased to offer you the position of [Designation] at our [Hub Name] facility, [Work Location], reporting to [Reporting Manager]. Your date of joining is [Date of Joining].
1. Compensation
- Monthly gross salary: ₹[Amount] (Basic ₹[Basic Salary], HRA ₹[HRA], allowances ₹[Amount]); annual CTC ₹[CTC].
- Night shift allowance: ₹[Amount] per night shift, where applicable.
- Trip / halt allowance (driving and fleet roles): as per the company travel and trip policy, payable on submission of trip sheets.
- Statutory benefits: PF, ESI, bonus and gratuity as per law; group accident insurance as per policy.
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Offer Letter Format for FMCG Company

Preview of the letter

Subject: Offer of Employment as [Designation] – [Territory]

1. Compensation and Field Allowances

2. Field Working Rules

3. Conditions

What this template includes

When to use it

How to customise this template

HR tips

Hire top talent from BetterJobs

Frequently asked questions

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