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Sales Manager Job Description

This sales manager job description is for leaders who run a sales team and territory, owning revenue targets, forecasting, channel partners and team performance. It suits FMCG, durables, B2B and services companies.

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[Company Logo][Company Name]

JOB DESCRIPTION – SALES MANAGER

Job Title:: Sales Manager
Department:: Sales
Reports To:: Regional Sales Head / Director – Sales
Location:: [Work Location]
Employment Type:: Full-time, Permanent
Experience:: 7–12 years in sales with 3+ leading teams
Job Code:: [Reference Number]

About [Company Name]

[Company Name] is [one-line description of your business, products/services and team size]. Office address: [Company Address].

Job Summary

The Sales Manager will lead the [Region] sales team of [Number] executives at [Company Name], delivering revenue and collection targets through strong planning, channel management and team coaching.

Key Responsibilities

Set and allocate monthly and quarterly targets across the team
Plan territories, beats and key account coverage
Appoint, review and develop distributors and dealers
Forecast sales and plan inventory with supply chain
Coach sales executives through joint field visits
Hire, onboard and appraise sales team members
Monitor pricing, schemes and trade spends
Track collections and control overdue receivables
Present weekly sales MIS to leadership
Handle key accounts and escalations

Required Skills

Team leadership and coaching
Sales planning and forecasting
Channel and distributor management
Negotiation
Data-driven review using MIS

Qualifications & Experience

Graduate; MBA (Sales & Marketing) preferred
7–12 years in sales with 3+ years managing teams

Preferred Skills (Good to Have)

Experience in [Industry] in [Region]
CRM / DMS implementation
Key account management

Key Performance Indicators (KPIs)

KPI	Target	Review Frequency
Revenue vs target	[Percentage]% of ₹[Amount]	Monthly
Forecast accuracy	Within [Percentage]%	Monthly
Team attrition	Below [Percentage]%	Quarterly
Collections overdue above 60 days	Below ₹[Amount]	Monthly

Salary Range

₹[Minimum CTC] – ₹[Maximum CTC] per annum (CTC), depending on experience and skills. Final offer will show the fixed and variable split and approximate in-hand salary.

Benefits

Provident Fund (EPF) and ESI as applicable, gratuity as per law
[Number] days of paid leave plus public holidays as per company policy
[Health insurance / group mediclaim cover]
Quarterly incentive plan
Car / travel allowance as per grade

How to Apply

Send your CV with team size, region and revenue numbers managed. Send your application to [HR Email] with the subject line "Application – Sales Manager – [Your Name]" or apply through [Application Link]. Last date to apply: [Date].

Prepared by
[HR Name]
Human Resources
Date: [Date]

Approved by
[Reporting Manager]
Sales
Date: [Date]

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What this template includes

A job summary that explains why the sales manager role exists and where it sits in Sales
10 role-specific responsibilities, starting with set and allocate monthly and quarterly targets across the team
Required skills such as team leadership and coaching and sales planning and forecasting, so screening criteria are clear
Qualifications and experience (7–12 years in sales with 3+ leading teams) stated up front to filter applications
A KPI table, e.g. revenue vs target, that later becomes the appraisal yardstick
Salary range, benefits and how-to-apply sections with placeholders ready to fill

When to use it

Building or rebuilding a regional sales team
Revenue is flat and the team needs leadership
Entering a new region with distributors
Promoting a top performer into a manager role

How to customise this template

1Replace [Company Name], [Work Location] and the reporting line (Regional Sales Head / Director – Sales) with your actual details
2Trim or reorder the responsibilities so the top three reflect what the sales manager will spend most time on
3Define the region, team size, revenue target and channel structure the manager will own
4Fill in the salary range as annual CTC in ₹ and decide whether to show it publicly or only on request
5Set realistic targets in the KPI table with the hiring manager before the role goes live

HR tips

State team size and revenue responsibility clearly to attract the right level
Include team productivity and attrition KPIs, not just revenue
Ask for evidence of coaching and hiring, since great sellers are not always great managers

For HR & hiring managers

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Frequently asked questions

What does a sales manager do?+

A sales manager sets targets, plans territories, hires and coaches salespeople, manages channel partners, forecasts revenue and reports performance to leadership.

What experience is needed for a sales manager?+

Typically 7–12 years of sales experience with at least 3 years leading a team in a similar industry.

How is a sales manager measured?+

By revenue vs target, growth, collections, team productivity, channel expansion and forecast accuracy.

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