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Sales Executive Job Description

A sales executive job description for field, retail or channel sales roles with monthly targets. It covers customer visits, order booking, collections, market feedback and daily reporting.

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[Company Logo][Company Name]

JOB DESCRIPTION – SALES EXECUTIVE

Job Title:: Sales Executive
Department:: Sales
Reports To:: Sales Manager / Area Sales Manager
Location:: [Work Location]
Employment Type:: Full-time, Permanent
Experience:: 1–4 years in sales
Job Code:: [Reference Number]

About [Company Name]

[Company Name] is [one-line description of your business, products/services and team size]. Office address: [Company Address].

Job Summary

The Sales Executive will drive sales of [Product Category] in [Territory] for [Company Name], building strong customer and dealer relationships and achieving monthly sales and collection targets.

Key Responsibilities

Visit customers, dealers and retailers as per beat plan
Present products, schemes and pricing
Book orders and coordinate timely deliveries
Follow up on outstanding payments and collect cheques / UPI
Expand distribution by adding new outlets
Track competitor activity and share market feedback
Run in-store promotions and merchandising
Report daily visits and orders in [CRM / App]
Resolve basic customer complaints

Required Skills

Communication and negotiation
Local market knowledge
Relationship building
Basic smartphone and CRM app use
Self-motivation

Qualifications & Experience

Graduate (any discipline)
1–4 years in field or retail sales
Two-wheeler and valid driving licence (for field roles)

Preferred Skills (Good to Have)

Experience in [Industry] products
Existing dealer network
Regional language fluency

Key Performance Indicators (KPIs)

KPI	Target	Review Frequency
Monthly sales vs target	[Percentage]% of ₹[Amount]	Monthly
Collections vs due	[Percentage]%	Monthly
New outlets added	[Number] per month	Monthly
Daily calls / visits	[Number] per day	Weekly

Salary Range

₹[Minimum CTC] – ₹[Maximum CTC] per annum (CTC), depending on experience and skills. Final offer will show the fixed and variable split and approximate in-hand salary.

Benefits

Provident Fund (EPF) and ESI as applicable, gratuity as per law
[Number] days of paid leave plus public holidays as per company policy
[Health insurance / group mediclaim cover]
Incentives on targets
Fuel / travel allowance

How to Apply

Share your CV with your territory experience and target achievement. Send your application to [HR Email] with the subject line "Application – Sales Executive – [Your Name]" or apply through [Application Link]. Last date to apply: [Date].

Prepared by
[HR Name]
Human Resources
Date: [Date]

Approved by
[Reporting Manager]
Sales
Date: [Date]

Download Word (.docx) — free

What this template includes

A job summary that explains why the sales executive role exists and where it sits in Sales
9 role-specific responsibilities, starting with visit customers
Required skills such as communication and negotiation and local market knowledge, so screening criteria are clear
Qualifications and experience (1–4 years in sales) stated up front to filter applications
A KPI table, e.g. monthly sales vs target, that later becomes the appraisal yardstick
Salary range, benefits and how-to-apply sections with placeholders ready to fill

When to use it

Hiring for a territory or new beat
FMCG, building materials or consumer durables distribution
Dealer or retailer network expansion
Replacing sales staff with clear targets

How to customise this template

1Replace [Company Name], [Work Location] and the reporting line (Sales Manager / Area Sales Manager) with your actual details
2Trim or reorder the responsibilities so the top three reflect what the sales executive will spend most time on
3Define the territory, product category and channel (direct, dealer, retail counter)
4Fill in the salary range as annual CTC in ₹ and decide whether to show it publicly or only on request
5Set realistic targets in the KPI table with the hiring manager before the role goes live

HR tips

Show territory and target clearly so candidates assess fit
Explain the incentive and travel allowance structure
Include collection targets, not just sales, to protect cash flow

For HR & hiring managers

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Frequently asked questions

What does a sales executive do?+

A sales executive meets customers or dealers, presents products, books orders, follows up on deliveries and payments, and reports market activity.

What qualification is needed for a sales executive?+

Usually any graduate; 12th pass may be acceptable for some field roles. Communication and local market knowledge matter most.

How are sales executives paid in India?+

Typically fixed salary plus incentives on targets, with travel allowance or fuel reimbursement for field roles.

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