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Digital Marketing Executive Job Description

This digital marketing executive job description covers SEO, paid ads, social media, email and analytics for brands and agencies. It helps companies hire someone who can run campaigns and report results in numbers.

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[Company Logo][Company Name]

JOB DESCRIPTION – DIGITAL MARKETING EXECUTIVE

Job Title:: Digital Marketing Executive
Department:: Marketing – Digital
Reports To:: Digital Marketing Manager
Location:: [Work Location]
Employment Type:: Full-time, Permanent
Experience:: 1–4 years in digital marketing
Job Code:: [Reference Number]

About [Company Name]

[Company Name] is [one-line description of your business, products/services and team size]. Office address: [Company Address].

Job Summary

The Digital Marketing Executive will drive traffic, leads and sales for [Company Name] through SEO, paid advertising, social media and email, using data to continuously improve campaign performance.

Key Responsibilities

Plan and manage campaigns on Google Ads and Meta Ads
Perform on-page SEO, keyword research and content optimisation
Manage the social media content calendar and posting
Run email and WhatsApp campaigns where permitted
Track performance in Google Analytics 4 and Search Console
Optimise landing pages with design and web teams
Manage ad budgets and report cost per lead / ROAS
Coordinate with content writers and designers
Monitor online reviews and respond appropriately
Prepare weekly performance reports

Required Skills

Google Ads and Meta Ads
SEO fundamentals
GA4 and Search Console
Social media management
Analytical mindset

Qualifications & Experience

Graduate; digital marketing certification preferred
1–4 years in digital marketing

Preferred Skills (Good to Have)

Marketing automation tools
E-commerce marketplace ads
Video content skills

Key Performance Indicators (KPIs)

KPI	Target	Review Frequency
Organic traffic growth	+[Percentage]% per quarter	Quarterly
Cost per lead	Below ₹[Amount]	Monthly
ROAS on paid campaigns	[Number]x	Monthly
Leads delivered	[Number] per month	Monthly

Salary Range

₹[Minimum CTC] – ₹[Maximum CTC] per annum (CTC), depending on experience and skills. Final offer will show the fixed and variable split and approximate in-hand salary.

Benefits

Provident Fund (EPF) and ESI as applicable, gratuity as per law
[Number] days of paid leave plus public holidays as per company policy
[Health insurance / group mediclaim cover]
Certification reimbursement

How to Apply

Send your CV with campaign results and links to pages or accounts you managed. Send your application to [HR Email] with the subject line "Application – Digital Marketing Executive – [Your Name]" or apply through [Application Link]. Last date to apply: [Date].

Prepared by
[HR Name]
Human Resources
Date: [Date]

Approved by
[Reporting Manager]
Marketing – Digital
Date: [Date]

Download Word (.docx) — free

What this template includes

A job summary that explains why the digital marketing executive role exists and where it sits in Marketing – Digital
10 role-specific responsibilities, starting with plan and manage campaigns on Google Ads and Meta Ads
Required skills such as google ads and meta ads and seo fundamentals, so screening criteria are clear
Qualifications and experience (1–4 years in digital marketing) stated up front to filter applications
A KPI table, e.g. organic traffic growth, that later becomes the appraisal yardstick
Salary range, benefits and how-to-apply sections with placeholders ready to fill

When to use it

Starting paid advertising on Google or Meta
Improving website traffic through SEO
Managing social media pages in-house
Hiring for a digital marketing agency

How to customise this template

1Replace [Company Name], [Work Location] and the reporting line (Digital Marketing Manager) with your actual details
2Trim or reorder the responsibilities so the top three reflect what the digital marketing executive will spend most time on
3Select the channels that matter (SEO, Google Ads, Meta, LinkedIn, email) and monthly ad budget
4Fill in the salary range as annual CTC in ₹ and decide whether to show it publicly or only on request
5Set realistic targets in the KPI table with the hiring manager before the role goes live

HR tips

Mention monthly ad spend handled; it signals the level required
Ask candidates to show dashboards from campaigns they ran
Keep KPIs tied to leads or sales, not only followers

For HR & hiring managers

Experienced and fresher candidates across India — blue, grey and white collar. Post a job in 5 minutes and start receiving applications.

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Frequently asked questions

What does a digital marketing executive do?+

They plan and run SEO, paid ads, social media and email campaigns, track performance in analytics tools and optimise for leads or sales.

Which tools should a digital marketer know?+

Google Ads, Meta Ads Manager, Google Analytics 4, Search Console, SEO tools, email platforms and Canva.

Are certifications needed?+

Google Ads and Analytics certifications help, but proven campaign results matter more.

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[Company Logo][Company Name]
JOB DESCRIPTION – MARKETING EXECUTIVE
Job Title:
Marketing Executive
Department:
Marketing
Reports To:
Marketing Manager
Location:
[Work Location]
Employment Type:
Full-time, Permanent
Experience:
1–4 years in marketing
Job Code:
[Reference Number]
About [Company Name]
[Company Name] is [one-line description of your business, products/services and team size]. Office address: [Company Address].
Job Summary
The Marketing Executive will plan and execute campaigns, events and brand activities for [Company Name] that build awareness and generate qualified leads for the sales team.
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JOB DESCRIPTION – ACCOUNTS EXECUTIVE
Job Title:
Accounts Executive
Department:
Finance & Accounts
Reports To:
Accounts Manager / [Reporting Manager]
Location:
[Work Location]
Employment Type:
Full-time, Permanent
Experience:
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JOB DESCRIPTION – HR EXECUTIVE
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Department:
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HR Manager
Location:
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Employment Type:
Full-time, Permanent
Experience:
1–4 years in HR operations or recruitment
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The HR Executive will run day-to-day HR operations at [Company Name], from coordinating interviews and onboarding to maintaining attendance, employee records and statutory registrations, acting as the first point of contact for employee queries.
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Department:
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Full-time, Permanent
Experience:
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JOB DESCRIPTION – ADMIN EXECUTIVE
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Department:
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Location:
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Experience:
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Department:
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Reports To:
Business Development Manager
Location:
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Experience:
1–4 years in business development or B2B sales
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Experience:
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JOB DESCRIPTION – CUSTOMER SUPPORT EXECUTIVE
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Department:
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Reports To:
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Location:
[Work Location]
Employment Type:
Full-time, Permanent
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