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Marketing Executive Job Description

A marketing executive job description for companies needing hands-on support for campaigns, events, brand collateral and lead generation across offline and online channels. It is suited to SMEs, education, real estate and B2B firms.

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[Company Logo][Company Name]

JOB DESCRIPTION – MARKETING EXECUTIVE

Job Title:: Marketing Executive
Department:: Marketing
Reports To:: Marketing Manager
Location:: [Work Location]
Employment Type:: Full-time, Permanent
Experience:: 1–4 years in marketing
Job Code:: [Reference Number]

About [Company Name]

[Company Name] is [one-line description of your business, products/services and team size]. Office address: [Company Address].

Job Summary

The Marketing Executive will plan and execute campaigns, events and brand activities for [Company Name] that build awareness and generate qualified leads for the sales team.

Key Responsibilities

Plan and run BTL activities, exhibitions and local events
Coordinate design of brochures, banners and presentations
Manage vendors such as printers, event agencies and media
Support digital campaigns with content and briefs
Conduct market and competitor research
Track leads from campaigns and hand them over to sales
Maintain marketing calendar and budget tracker
Ensure brand guidelines are followed in all material
Prepare post-campaign reports

Required Skills

Campaign planning and execution
Vendor coordination
Written communication and content basics
Canva / basic design tools
Excel reporting

Qualifications & Experience

Graduate / MBA (Marketing)
1–4 years in marketing

Preferred Skills (Good to Have)

Event management experience
Digital marketing basics
Experience in [Industry]

Key Performance Indicators (KPIs)

KPI	Target	Review Frequency
Campaign leads generated	[Number] per month	Monthly
Cost per lead	Below ₹[Amount]	Monthly
Campaigns executed on schedule	[Percentage]%	Quarterly

Salary Range

₹[Minimum CTC] – ₹[Maximum CTC] per annum (CTC), depending on experience and skills. Final offer will show the fixed and variable split and approximate in-hand salary.

Benefits

Provident Fund (EPF) and ESI as applicable, gratuity as per law
[Number] days of paid leave plus public holidays as per company policy
[Health insurance / group mediclaim cover]
Travel allowance for events

How to Apply

Send your CV with a portfolio of campaigns or collateral you worked on. Send your application to [HR Email] with the subject line "Application – Marketing Executive – [Your Name]" or apply through [Application Link]. Last date to apply: [Date].

Prepared by
[HR Name]
Human Resources
Date: [Date]

Approved by
[Reporting Manager]
Marketing
Date: [Date]

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What this template includes

A job summary that explains why the marketing executive role exists and where it sits in Marketing
9 role-specific responsibilities, starting with plan and run BTL activities
Required skills such as campaign planning and execution and vendor coordination, so screening criteria are clear
Qualifications and experience (1–4 years in marketing) stated up front to filter applications
A KPI table, e.g. campaign leads generated, that later becomes the appraisal yardstick
Salary range, benefits and how-to-apply sections with placeholders ready to fill

When to use it

Running trade shows, events and local promotions
Producing brochures, catalogues and sales collateral
Supporting sales with leads and campaigns
Creating the first marketing role in a company

How to customise this template

1Replace [Company Name], [Work Location] and the reporting line (Marketing Manager) with your actual details
2Trim or reorder the responsibilities so the top three reflect what the marketing executive will spend most time on
3Weight the role toward offline (events, BTL) or online marketing based on your channel mix
4Fill in the salary range as annual CTC in ₹ and decide whether to show it publicly or only on request
5Set realistic targets in the KPI table with the hiring manager before the role goes live

HR tips

Separate this role from a digital marketing executive if you need deep ad-platform skills
Include leads delivered to sales as a KPI
Ask for a portfolio of campaigns or collateral

For HR & hiring managers

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Frequently asked questions

What does a marketing executive do?+

A marketing executive plans and executes campaigns, events and promotions, creates collateral with designers and agencies, does market research and supports lead generation.

What qualification is required?+

Usually a graduate or MBA in marketing with 1–4 years of experience.

Is marketing executive the same as sales executive?+

No. Marketing builds awareness and leads; sales converts leads into revenue.

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